Press & Media
Press & Media
Official CareLink logos and usage guidelines for media, partners, and press.
Version 1.0 · September 2026
Logos
On white
On soft lavender
On near-black
On dark backgrounds, use the reversed wordmark (white text). Put the logo on white, soft lavender (#EAEEFF), or near-black. Download reverse PNG
Clear space & sizing
- •Keep clear space around the lockup equal to at least the height of the heart icon.
- •Minimum digital width for the full lockup: 160px. Minimum print width: 1.25 in.
- •Do not stretch, rotate, recolor, add shadows, or place the logo on busy photos without a solid plate.
- •Prefer the full lockup for marketing; use the heart mark alone for avatars, favicons, and app icons.
Brand colors
Pulled from the logo gradient and public site CSS.
CareLink Blue
#5475FF
Primary CTA, links, highlights · RGB 84, 117, 255
Logo Magenta
#CB6FFF
Accent, gradients, emphasis · RGB 203, 111, 255
Violet
#7F74FF
Secondary buttons & UI accents · RGB 127, 116, 255
Deep Violet
#4940A7
Hover states, deep contrast · RGB 73, 64, 167
Ink
#232938
Body text and headlines · RGB 35, 41, 56
Near Black
#181818
Logo wordmark on light · RGB 24, 24, 24
Supporting soft tones
#EAEEFF
#CFE2FF
#D7CFFF
#FFCFEC
#FFE0CF
Logo gradient
The heart is two interlocking links: left link CareLink Blue → deep violet; right link violet → Logo Magenta. When a flat single color is required (embroidery, one-color print), use CareLink Blue (#5475FF) or white on dark.
Typography
Primary typeface: Josefin Sans (Google Fonts) — used on carelinkhc.com brand materials.
Josefin Sans
Software designed for registries
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Weights: Regular 400 · SemiBold 600 · Bold 700
Fallback: "Josefin Sans", system-ui, -apple-system, sans-serif
Tagline style: ALL CAPS, tracking slightly open, SemiBold or Regular
| Style | Spec | Use |
|---|---|---|
| Display / H1 | Bold 36–48px | Page titles, hero headlines |
| H2 | SemiBold 24–36px | Section titles |
| H3 | SemiBold 18–24px | Subheads, card titles |
| Body | Regular 14–16px | Paragraphs, UI copy |
| Caption / meta | Regular 12px | Labels, legal, footnotes |
Do and don’t
Do
- Use CareLink Blue (#5475FF) for primary buttons and links.
- Keep the heart mark’s blue–magenta gradient intact.
- Put the logo on white, soft lavender (#EAEEFF), or near-black.
- Write product names in CareLink language: Registry, Client, Caregiver, Prospect, Applicant, Daily Log, CareMatch, Carrie, CareLink Pro.
- Lead with benefits for registry owners/operators.
Don’t
- Don’t recolor the logo or flatten the gradient to a single solid.
- Don’t stretch, skew, outline, or add drop shadows to the mark.
- Don’t place the dark wordmark on dark backgrounds (use reverse).
- Don’t invent product features or screenshots that aren’t real.
- Don’t use competitor-style stock “caring hands” art as the brand mark.
Brand voice
Clear
Plain words. No jargon for its own sake.
Confident
Built by registry owners, for registry owners.
Practical
Lead with what the registry can do today.
Warm
Human and direct — never stiff or hypey.
Tagline
Software designed for registries
Use in all caps under the wordmark, or as a supporting line in marketing.
Social defaults
Always include #CareLink. Add 1–2 from: #CareLinkPro #Carrie #HomeCare #Registry #HomeCareSoftware #RegistryAutomation
Instagram: 1–2 extras + first-comment tagline. X: 0–1 extra. Audience default: registry owners.
Quick reference
- Primary
- #5475FF
- Magenta
- #CB6FFF
- Violet
- #7F74FF
- Ink
- #232938
- Type
- Josefin Sans (400 / 600 / 700)
- Site
- carelinkhc.com